Research and Planning: Film Poster Analysis 1

This is the poster for the film 'Seven'.

The colours used represent the characters, which stand out in bright colours such as the red and yellow. This could be to introduce the idea that they are the protagonists and the way that half of their faces are blacked out, and the list is the 'source' of the blackness. This shows that this list is constantly on their mind throughout the film.
The colours used on the characters could also be used to connotate how their lives are, since they are police officers their lives will have danger throughout (This being the connotation of the red). The yellow I believe could connotate to a happiness in the characters lives. In the trailer Brad Pitt had a wife and was starting a new career. Whilst Morgan freeman was sat at the dinner table alone, claiming that he's been working for too long. This could be a present reason why his face is more red and orange than Brad Pitt's face.





The way that the text is different throughout the poster is a bit strange. But this could connotate to how the victims are so different. This is mainly shown in the text at the bottom which seems like it is hand written in chalk against a wall.

The way that the list of deadly sins is repeated throughout the poster shows how important it is throughout the film. The way that it is shown written in multiple forms on the poster gives the impression that it will appear in multiple forms within the film, or that it will be listed by multiple characters.

The text for seven is also repeated in multiple forms in multiple texts this could also be a way to increase its influence. From top to bottom it lists 7 sins, then it has the tagline 'Seven deadly sins, seven ways to die' Then has the title Seven written in red text in a comic sands type of font. Just below that it has 7 tally's and another list of the 7 deadly sins, and finally has another title written as 'SE7EN'.
The repetition of this specific number, enforces the point that the film is about this number, it is about the 7 deadly sins, The multiple ways of writing this follows suit and enforces this point. It's almost like the poster is reminding you that the film is about the 7 sins, making you think that it will have multiple forms of side stories that you may get dragged off into if you're not constantly reminded what the film is about.